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About Danielle

I'm an experienced librarian, public sector manager, communicator, and certified EDI professional with over twenty years of experience in academic and corporate settings. I have varied experience in leadership, human resources (employment equity), performance management, instruction and training, and communications.

As a content writer, I specialize in creating various types of content including web content, advertising copy, SaaS, B2B, software reviewing, article writing, and researching. I have extensive experience and possess a diverse set of skills and knowledge to develop compelling and informative content for different purposes. I've written successful advertising copy for major brands in fashion, food and beverage, pharmaceuticals, tech, and beauty and wellness, using proven A/B testing methodology. My products resonate with the target audience, hold their attention and encourages them to take action.

 

One of my key strengths is crafting website and blog content that is optimized for search engines. I understand the importance of creating content that is not only informative but also ranks well on search engine result pages.

My expertise also extends to writing in-depth articles that provide valuable insights and analysis. I conduct thorough research to ensure the accuracy and relevance of my content, that also effectively communicates the intended message and helps achieve the desired objectives.

Bilingualism (in French and English) is a significant part of my life and work. I'm a native speaker of both languages and have strong communication and writing skills in each. I use both languages daily in my personal and professional lives.

Please feel free to email me for a copy of my CV for more detailed information on my employment and volunteer experience. 

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